Experience Brand
An oil company marketing manager with high spirit, explain about cooking oil. His eyes shines glowingly when he explaining about the claim of the others brand oftentimes mislead. He said "What utilize obstetrical of this vitamin and other in cooking oil, because the fact is that vitamin in certain temperature will broke up and un useful".
If only its discourse was written as advertorial in newspaper, or laid open in a talk show, and then this record was broadcasted passes television or radio. Possibly this way can be enough influence effect for civil perception about cooking oil.
But if only the marketing manager the right comprehend conception this brand experience, He will not desist on talk show or advertorial. He must thinking about a endeavour to invite as many as possible the one who become its goals to wear this cooking oil in a cooking demonstration, or even cooking competition.
People need to get some self experience, so that they can got a strong message. The right impression then will influence their perception about our brand. Experiencing by themself, much more impressed them than informed by others.
This new awareness, result the happening of waving small and big event in what we mention brand activation, as inviting the goal target have directly contact experience with the brand.
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